The youtube-based tippexperience is the bic-owned correction fluid's first major advertising campaign in a decade in an age of word processors and printers, tipp-ex is the most analogue. By tipp-ex (a hunter shoots a bear) triggered nearly 10 million clicks within four weeks the existing literature distinguishes among four critical factors for viral marketing success: ( i ) content, ie, the attractiveness of a message that makes it memorable (gladwell. Katholieke universiteit leuven faculteit sociale wetenschappen academiejaar 2010-2011 shoot the bear interactive viral video advertising reclameleer ellen desmet docent: tim smits karin vanhove. A hunter shoots a bear is a viral ad campaign created by the tipp-ex / bic company to promote their range of products designed to fix the spelling mistakes of 13-year-old boys and art students it's less like a commercial and more like one of those terrible, shitty fmv point and click games that no.
New viral compaign a hunter shoots a bear tipp-ex բրենդի համար թողարկված հոլովակների շարքը. Viral verpufft - tipp ex kassenzonede tipp-ex tippex shoot the bear | the inspiration room advertising, design, marketing, media inspiration from the. Other examples include tipp-ex correction tape, which lets the viewer rewrite the story of a hunter shooting a bear (fyi: the video contains swearing) the tipp-ex video puts a new, brand-relevant spin on bk's famous subservient chicken campaign.
Hats off to the folks of tipp-ex their most recent campaign, hunter shoots a bear, is yet another example of an excellent execution of what we call viral marketing french agency buzzman has been responsible of creating an awesome interactive experience, in which users can determine the fate of the b. Posts about tipp-ex youtube viral videom written by alvinology hunter x a bear, tipp-ex hunter bear, youtube hunter bear, viral marketing - blog category. A successful viral video can raise brand awareness online very quickly many of the videos in this list registered over a million views on youtube in a week, and have done wonders for their brand's online image 1 dc shoes - ken block's gymkhana series dc co-founder and rally racer ken block. Wir werden 70 jahre die ersten 10 jahre firmengeschichte, alle wichtigen meilensteine der boutique m+m in travemünde, alles zu den neuen kollektionen, ein outdoor-spezial und ei. Watch the above video and insure you're blood thirsty by choosing to pressing, shoot the bear it then takes you to another page where you can choose your own bear and hunter adventure by using tipp-ex white out.
The tipp-ex 'shoot a bear' campaign has set the bar suitably high it's great fun and the execution is superb (it should win awards, if it hasn't already) the tipp-ex channel on youtube has amassed more than 45m views. Case study: tipp-ex's 'hunter and bear' return with time warp youtube viral - digital marketing news and research from digital strategy consulting - in 2010, tipp ex's a hunter shoots a bear' viral was one of the first (and still the best) interactive youtube virals ever. Tipp ex: hunter and bear's 2012 birthday party back in 2010, tipp-ex, a european whiteout manufacturer, launched a choose-your-own-adventure youtube channel involving a hunter and a bear by typing in a command, you could instruct how the hunter should handle the situation. Remember the awesome tipp-ex 'hunter shoots a bear' interactive youtube campaign that went viral back in fall of september 2010 for letting viewers make the hunter to everything from dance. This campaign from tipp-ex has been running for a few weeks now, but it is still a brilliant piece of marketing the youtube video shows a hunter hunting a bear, being urged to shhot it as it rummages through his tent.
Parisian agency buzzman made an international impact at the end of last year with its a hunter shoots a bear campaign for tipp-ex, which invited people to use a virtual tipp-ex pocket mouse to. Tipp-ex ทำดิจิตอลแคมเปญจนดังไปทั่ว และตอนนี้ก็มีภาค 2 ของ the hunter vs bear ให้มาสนุกกันต่อแล้ว. An innovative use of youtube by correction fluid brand tipp-ex offers viewers the chance to choose what happens next in a video clip after a reluctant hunter refuses to shoot a grizzly bear to continue reading this article you need to be registered with campaign registration is free and only takes. But tipp-ex has surprisingly made a comeback thanks to the help of a brilliant campaign which brought tipp-ex firmly into the digital age what resulted was the 'hunter and a bear' videos the youtube video showed a bear approaching a camper in the outback.
The hunter and the bear, heroes of two of the most successful digital campaigns of the decade for tipp-ex, are returning this time with a third friend, singer pharrel williams. A blogg about strategic planning, branding and advertising in the post digital age offering relevant planning tools and consumer insights. Tipp-ex a bear (which is again dramatizing the product benefit) the list could go on and on, but after a while you will realize that the number of videos (unfortunately) is limited this is something where the subservient chicken raised the bar very high.
Viral marketing 'shoot the bear' tipp-ex: casestudy join millions of other students and start your research become a studymode member sign up - it's free studymode. Histoire d'une campagne de marketing viral en perte de vitesse le buzz marketing est un art difficile à maîtriser néanmoins quelques recettes peuvent faire prendre la sauce plus facilement nous nous intéresserons au cas tipp-ex qui, en 2010, a réussi son pari avec sa campagne « the. Another viral video campaign that works: the tipp-ex experience, a hunter shoots a bear tippexperience's channel this is relatively new to the net, buti'm assuming this will go mega viral very quickly, why. Read all of the posts by nadja k on futurima admired the magical 3d printer and refused to shoot the tipp- ex bear i was more than enchanted by the plethora on.
A hunter shoots a bear/a hunter _____ a bear is an interactive advertisement for the tipp-ex pocket mouse the advertisement was uploaded to youtube by ti. Sobre marketing viral - a hunter shoots a bear (vídeo) sobre um vídeo sueco que foi um autêntico sucesso de marketing viral de uma campanha da tipp-ex.